Lowe announces the arrival of Mini in Adliswil
Lowe, an agency belonging to the Draftfcb/Lowe Groupe, orchestrated the relocation of the car dealership Söhner to Adliswil, where the Mini dealer now operates under the name Autocenter Zürich-Süd.
The Lowe agency, part of the Draftfcb/Lowe Groupe, has staged the relocation of the Söhner car dealership to Adliswil, where the Mini dealership is now operating under the name Autocenter Zürich-Süd. According to the agency's press release, a mega poster has been hanging on the scaffolding of the new building since the beginning of this week, advertising the imminent arrival of the premium small car. The mega poster is the prelude to a launch campaign that will start at the beginning of July on the occasion of the new opening.
Responsible at Mini:
Patrick Cupelin (Head of Mini Switzerland), Daniel Weber, Nadia Izzo (Autocenter Zürich-Süd AG). Responsible at Lowe: Keith Loell, Frédéric Nogier, Ivan Madeo (creation), Melanie J. Auerbach (art buying), Marc Ziegler, Nina Marti (consulting), Sandro Diener (photography).
