Vizner Borel brings colors to life for Ikea

 
Ikea's new textile collection was created by young Scandinavian designers and is intended to serve as a source of inspiration for a more colorful life. The national and cross-media campaign was created by the Zurich agency Vizner Borel. According to the agency's press release, it comprises posters including double posters, mega posters, streetcar hangers with real fabric samples, a look book as a print supplement, advertisements, cards for free, a TV commercial, textile clips in cinemas and on the Internet, banners, a microsite, sampling and ambient media activities. 
Responsible at Ikea:
Carlos Friedrich (Head of Marketing), Manuela Raue (Head of Advertising), Sonja Blöchlinger (PR). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (AD), Andrea Vizzarro (consulting), Martin Hemmi (photography). TV spot: Manifesto Films, Reto Salimbeni. Cinema/Internet clips: Yoav Parish. Microsite: Station. Guerilla activities: Brand Emotion. PR event Frauenbadi: Ikea PR, Sonja Blöchlinger. Media: MediaCom Zurich.