Swiss appoints new Head of Sales and Marketing for Europe
Management reshuffle at Swiss. Bernd Bauer, previously head of Network & Fleet Development, will take over responsibility for sales and marketing in Europe effective June 1. He succeeds Alexander Arafa, who has been in charge of cabin crew management at the airline since April 14.
Personnel changes at Swiss. Bernd Bauer, the current Head of Network & Fleet Development, will take over responsibility for Sales and Marketing in Europe from June 1. He succeeds Alexander Arafa, who has been responsible for cabin crew management at the airline since April 14. 42-year-old Bauer has a degree in business administration and has held various positions in sales and marketing as well as network planning at Crossair and Swiss since 1994.
The new sales organization introduced last year is now to be established and successfully continued under the leadership of Bauer, according to a statement on Friday.
