Audienzz takes over national advertising marketing of Laliberte.ch
Audienzz is now marketing the French-speaking Swiss news portal Laliberte.ch nationwide. With this move, the digital advertising specialist is strengthening its position in French-speaking Switzerland.
In addition to selling Laliberte.ch's advertising inventory throughout Switzerland, Audienzz will also integrate its advertising technology into the Fribourg-based news portal's website and app.
With Audienzz' Adconcept, Laliberte.ch will be able to offer advertisers branding, video and content advertising formats and optimize the monetization of advertising space, according to a statement. With access to the Adconsole, the all-in-one solution for the management of multimedia advertising orders, Audienzz also gives publishers transparency over the performance of all ongoing campaigns.
