JWT+H+F is looking for football maniacs for Coca-Cola

 
Imagine you have two tickets for the Euro 08 final, but no one who wants to come along. Unbelievable, isn't it? Well, that's exactly what seven football-mad fans are doing. They are looking for people on Coke.ch to come with them to Vienna for the European Championship final. On the website, anyone can choose one of the seven and apply to them. There is only one criterion: you have to be totally football mad. Each of the seven football freaks then chooses their companion for the final from all the applicants. The campaign, developed by JWT+H+F together with the web agency Pulse in Zurich's Maag Areal, will be publicized with a broad-based banner campaign. It will be launched at the same time as Coca-Cola's new TV commercials:
Alessandra Nicoletti (Senior Brand Manager Sparkling Beverages), Christoph Reitmeir (Junior Brand Manager). Responsible at JWT+H+F: Mike Krüll (Creative Director/Text/Concept), Isa McInnes (Art Director), Vanessa Lehmann-Spalleck, Franco Elsener (Consulting). Responsible at Pulse: Imre Sinka (concept/technical support).