Contexta makes dreams come true with numbers
For EuroMillions, the Bern-based creative agency Contexta has designed a new ad campaign in which the winning numbers are presented as dreams that can come true thanks to lottery winnings.
There are very impressive sums to be won in the Euro Millions: The record jackpot is 288 million francs. This sum is difficult to imagine - it is easier to imagine the dreams that could be realized with it. In its new image campaign, the Bern-based creative company Contexta wants to get to the heart of this fact. Thanks to a clever arrangement, the winning numbers become the dreams they make come true. From a dream villa to a trip around the world to a "vacation forever": with Euro Millions, numbers make dreams come true.
The campaign can be seen on F12 poster sites and is supported by advertisements and banners that emphasize the respective jackpot amount.
Responsible at Swisslos, Basel:
Rolf Kunz (Head of Marketing & Distribution), Markus Fischer (Head of Product Management Lottos). Responsible at Contexta, Bern: Nadine Borter, Bene Abegglen (overall responsibility), Moritz Staehelin (CD), Frederick Rossmann (AD), Patrick Fawer (graphics), Moritz Staehelin, Samuel Wyss (text), Philipp Tinguely, Michel Sulser (consulting), media agency: Mediaplus AG, Bern.
The campaign can be seen on F12 poster sites and is supported by advertisements and banners that emphasize the respective jackpot amount.
Responsible at Swisslos, Basel:
Rolf Kunz (Head of Marketing & Distribution), Markus Fischer (Head of Product Management Lottos). Responsible at Contexta, Bern: Nadine Borter, Bene Abegglen (overall responsibility), Moritz Staehelin (CD), Frederick Rossmann (AD), Patrick Fawer (graphics), Moritz Staehelin, Samuel Wyss (text), Philipp Tinguely, Michel Sulser (consulting), media agency: Mediaplus AG, Bern.
