BSW sets its sights on measuring advertising successes

 The Association of Leading Advertising and Communication Agencies in Switzerland (BSW) is getting to the bottom of the subject of measuring advertising success in an intensive seminar. In view of the high level of advertising investment, clients increasingly want to know whether the targets set are being achieved. Agencies and marketing people on the client side must therefore have answers as to whether advertising investments are worthwhile, how the return on investment can be proven and which measures have a positive impact on sales and brand value. At the BSW Intensive Seminar from June 15 - 18, 2008 at the Gerzensee Study Center, all aspects of measuring advertising success will be examined from the perspective of agencies, advertising clients, market researchers and the media. Speakers from practice and academia will bring participants up to date on the latest developments in measuring advertising success and discuss the advantages and disadvantages of various methods and approaches with them.
Peter Felser (Spillmann/Felser/Leo Burnett) and Urs Schneider (Mediaschneider) are responsible for the seminar concept. Further information on the seminar can be found on the
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