Intensive Communications kicks for Feldschlösschen

Football fans like to drink beer. Be it in the stadium, at home in front of the TV or at the regulars' table. Since the beginning of March, Feldschlösschen has been presenting itself on posters and in advertisements as the beer of choice for local football fans. Whether left-back, striker or playmaker - according to the advertising message developed by Intensive Communications, Feldschlösschen should be able to impress in any position. And the brewery also has something to offer football fans: As the official main sponsor and beverage partner of the UBS Arena, Feldschlösschen will welcome thousands of fans to the football festival match after match free of charge. From the end of April, consumers will also have the opportunity to create their own football ABC. Customers can enter their suggestions in the form of text or a picture with a corresponding title directly on Feldschloesschen.ch. The best suggestions are awarded prizes every week and published on the homepage. In this way, a football ABC is created step by step by the fans themselves. The competition will be accompanied by a major online campaign to ensure a correspondingly high frequency on the brand homepage.
The poster subjects also take up the central idea of the football ABCs and present the promotional packs under the title "the top favorite" and "the direct hit" in a football-appropriate way.
Responsible at Feldschlösschen:
Marlis Ackermann (Head of Marketing), Dominik Nyffenegger (Brand Manager). Responsible at Intensive Communications: Raffaella Iten Metzger (Managing Director), Stephanie Mosimann (Consultant), Lisa Behmel (Graphic Designer).