APG|SGA wins the tender of the city of Locarno
APG|SGA is granted the right to market and manage all 45 advertising spaces on the municipal bus shelters and in their surroundings on public land in the Ticino city of Locarno.
The top locations of the bus shelters and the other areas - as a link between the center, main roads, lake promenade as well as tourist attractions - offer advertisers strong presence, an interesting format mix and a convincing advertising impact in the city of Locarno. In addition, the bus shelters owned by the city will be completely renewed and expanded over the next few years.
Renato Belotti, Head of Sales Consulting South, says: "We are very pleased that the City of Locarno has awarded us the contract to market a total of 45 advertising spaces. They are available for booking with immediate effect and are located at highly frequented sites. APG|SGA is thus further expanding its leading position in the Ticino outdoor advertising market. And we are proud to be able to continue our long-standing partnership with Locarno."
The panels can be combined with APG|SGA's comprehensive analog and digital offering. More than 2100 panels - including backlit posters, screens, public transport panels, and various special formats - are available throughout Ticino. A programmatically bookable "Rail ePanel" network covers the three important cities of Locarno, Lugano, and Bellinzona.
