Eclat is looking for "sensible jokers" for Comit

The Erlenbach-based agency Eclat has created a campaign for the Swisscom subsidiary Comit in which employees personally search for their new colleagues. Comit offers IT solutions for the financial industry and wants to attract the highly sought-after IT talent with advertisements that emphasize human attributes. According to the press release, the campaign is currently running in NZZ Executive, Finanz & Wirtschaft and Le Temps. By placing one advertisement on the left and one on the right, the portrayed employees communicate across the entire double-page spread. Among others, they are looking for a "gut person with brains", a "bundle of energy with a sense of humor", a "straightforward lateral thinker" or a "strategist with a gift for improvisation". The agency Eclat, which specializes in brand consulting and communication design, has been implementing employee recruitment and retention measures for Comit for over a year.