SFLB: Sunrise advertises with failed Orange merger
Spillmann/Felser/Leo Burnett has created a new ad concept for Sunrise's "1 Year of Free Text Messages" campaign. The campaign centers on the failed merger with Orange.
In the current dialog, text messages are being sent more lavishly than ever. The line: "Sunrise remains Sunrise: you will continue to benefit from attractive offers in the future: For example, free SMS and MMS for 1 year." The advertisement appeared in various Sunday newspapers.
Responsible at Sunrise: Priska Cavelti-Heger (Director Marketing Communication), Peter Schilde (Marketing Communication Manager). Responsible at Spillmann/Felser/Leo Burnett: Johannes Raggio, Pablo Schencke (creation), Rebecca Krausse (consulting). Media: Mediatonic.
