Euro RSCG: Living more intensively with Peugeot

 
For the Peugeot 207 SW Outdoor, the Zurich agency Euro RSCG is continuing its collage campaign for new models from the French car manufacturer this spring. An active attitude to life is dramatized, which, according to the press release, is intended to convey not only a lifestyle but also the advantages of the model: For example, the small car's flexible and large cargo space, which means more room on the road and therefore more variety in leisure activities.Responsible at Peugeot:
Aymeric Duval (Marketing Director), Maya Hitz (Advertising and Promotion Manager), Marion Pfäffli (Advertising Manager). Responsible at the agency: Frank Bodin (overall responsibility), Jürg Aemmer (CD), Christian Schirmer (text), Régine Cavicchioli (graphics), Maya Iseli and Caroline Webb (art buying), Niklaus Huwyler and Christine Leitl (consulting) and Edi Burri (production). Photography collage: Nancy Fina. Photography car: Roth and Schmid. Image editing: Colore Due.