Force of will
Sport Wirz makes it clear: Ochsner-Sport is staying on the ball at Euro 08. There is hardly a company that is not currently jumping on the Euro 08 bandwagon - some with ambush marketing, others officially.
Sport Wirz makes it clear: Ochsner-Sport will also be on the ball at Euro 08.
There is hardly a company that is not currently jumping on the Euro 08 bandwagon - some with ambush marketing, others officially. Although Ochsner-Sport is not a sponsor of Euro 08, it has been an official partner of the Swiss Football Association and "supplier to Nati fans" since 2003. This means that Ochsner also runs the official Nati fan store in the middle of Zurich's fan mile. Wirz communicates the commitment and offer. CD Hanspeter Schweizer continues to work according to the idea: "The most bitter opponent is yourself." The result is a campaign that is not about taking part, but above all about winning, "about the will to win and the positive, exemplary attitude of each individual", as copywriter John Leuppi says. The focus is on "our" five-man wall with Köbi Kuhn, Johan Djourou, Tranquillo Barnetta, Philipp Degen and Marco Steller, who attract attention with their statements. The campaign is used in almost all media: posters, advertisements, megaposters, building cladding, brochures and communication at the point of sale.Andreas Panzeri
There is hardly a company that is not currently jumping on the Euro 08 bandwagon - some with ambush marketing, others officially. Although Ochsner-Sport is not a sponsor of Euro 08, it has been an official partner of the Swiss Football Association and "supplier to Nati fans" since 2003. This means that Ochsner also runs the official Nati fan store in the middle of Zurich's fan mile. Wirz communicates the commitment and offer. CD Hanspeter Schweizer continues to work according to the idea: "The most bitter opponent is yourself." The result is a campaign that is not about taking part, but above all about winning, "about the will to win and the positive, exemplary attitude of each individual", as copywriter John Leuppi says. The focus is on "our" five-man wall with Köbi Kuhn, Johan Djourou, Tranquillo Barnetta, Philipp Degen and Marco Steller, who attract attention with their statements. The campaign is used in almost all media: posters, advertisements, megaposters, building cladding, brochures and communication at the point of sale.Andreas Panzeri
