Ruf Lanz does warm-up exercises for Suva
On behalf of the Swiss Accident Insurance Fund (Suva), the Ruf Lanz agency has designed a new prevention campaign for the Lucerne City Run. So that runners don't get a cramp in their legs.
Ruf Lanz has come up with a new prevention campaign for the Lucerne City Run on April 26, 2008. In addition to the elite runners, thousands of amateur runners will once again take part in the race. The campaign, therefore, serves as a clear reminder to warm up properly before the start to prevent injuries. The client is Lucerne-based Suva. Responsible at SuvaLiv:
Susan Huber-Brun (Marketing + Communications). The team at Ruf Lanz includes: Markus Ruf and Danielle Lanz (Creative Directors), Grit Wolany (Art Direction), Torsten Maas (Copy), Oliver Nanzig (Photography), and Patrick Rohner (Image Editing).
