New heads and higher fees at SW
During the formal portion of the SW General Assembly held on Advertising Day in Lucerne, by-elections for the Executive Board were held. In addition, an increase in membership dues was approved.
The statutory part of the SW General Assembly on Advertising Day in Lucerne included elections to replace members of the association's Board of Directors. The five long-standing board members Henri Robyr, Albert P. Stäheli, Otto Meier, Claudio Rollini and Diego Bally stepped down. The following were newly elected: Michael Waldvogel (ASW), Michel Repond (FRP), Hans-Peter Hess (SWA), Norbert Neininger (Schweizer Presse) and Thomas Bargetzi (Publicitas). President Carlo Schmid, who himself has been in office for ten years, bid farewell to the previous members of the Board and welcomed the new members to the SW Board following their unanimous election. Schweizer Werbung closed the annual accounts with a "black zero". Despite this "precision landing", according to Carlo Schmid, it is imperative that membership fees be increased by ten percent. Those present approved the increase without discussion.
With regard to the organization of the association, Schmid held out the prospect of a discussion. A few years ago, there was already talk of becoming an "association of associations", which would have no individual members but only associations. According to Schmid, this idea, which was rejected at the time, should be brought up again.
With regard to the organization of the association, Schmid held out the prospect of a discussion. A few years ago, there was already talk of becoming an "association of associations", which would have no individual members but only associations. According to Schmid, this idea, which was rejected at the time, should be brought up again.
