Sulzer, Sutter go to the rainforest for Chiquita

The advertising agency Sulzer, Sutter and the PR agency Dr. Peter P. Knobel use colorful ads to communicate Chiquita's commitment: The company is working on banana plantations to achieve more biodiversity and environmental protection for the rainforest as well as better working conditions and social benefits for its workers. This is backed up by certificates from the Rainforest Alliance, Social Accountability International (SAI) and the International Union of Food Workers (IUF) - to name just a few. Text advertisements were realized in cooperation with Sulzer, Sutter and the agency Dr. Peter P. Knobel AG. Unlike usual advertorials, full-page images dominate the informative text here. The reader can therefore get a picture of the colorful diversity of the rainforest right away.
Responsible at Chiquita Switzerland:
Ralph Huggel (Country Manager Switzerland), Nina Allemann (Brand Activation Manager). Responsible at Sulzer, Sutter: Michael Kathe (CD), Florian Bachofen (Art Direction), Katja Wölfel (Headlines), Lars Bo Müller (Consulting). Text: Claudio Jörg (Agentur Dr. Peter P. Knobel AG), Photo: Stefan Minder, Media: Susana Gonzalez (Initiative Media).