Green instead of yellow

 
Office The Noise agency communicates: The original Post-it is now available as Green Notes. 
Because there is nothing older than yesterday's newspaper, 3M has made the best of it. Namely the new Green Notes. 100 percent Post-it quality made from 100 percent recycled paper. 3M commissioned the Noise agency from Zurich for the launch. And with a cross-media all-round campaign, the agency transferred the idea of yesterday's newspaper as an advertising idea to the ecologically sensible innovation.
Buyers' attention is attracted by advertisements, mailings, web banners, invoice inserts and trade fair appearances. A competition also fuels interest, which is satisfied on the Internet at www.greennotes.ch. There you can order a free sample box of Post-it Green Notes or download a free screensaver, which the agency hopes will "awaken the desire for more green in every office".
Andreas Panzeri