Schneiter Meier Külling shapes Sanitas' new image

 
The Zurich-based branding and corporate communications agency Schneiter Meier Külling designed and implemented the new market presence of health insurer Sanitas. The mandate includes the development of the new brand strategy as well as the conception of the basic brand elements such as logo, claim and fonts and a new visual world. This concept has already been implemented in letterheads, exterior and interior lettering, CD manuals, brochures and the 2007 annual report, and the first visible measures of the new image are the exterior lettering and the annual report. At the beginning of May, the health insurance company will switch to the new image throughout Switzerland.