SFLB makes stairs to Mount Everest

May 6 is World Asthma Day. The Lung League, in collaboration with the pharmaceutical company AstraZeneca, is using this day to raise awareness of the respiratory disease in Switzerland. The activities focus on the fact that for asthmatics, a small effort is a big effort. The advertising agency Spillmann/Felser/Leo Burnett has implemented this aspect of the disease in such a way that every non-asthmatic person can experience first-hand how sufferers fare. On the night of May 4/5, one of the stairs at Zurich Main Station, which lead from Shopville to Bahnhofstrasse, was transformed into a Mount Everest massif. Anyone who climbs it will understand that this basically easy effort can become a real feat of strength for asthmatics, as was reported in a press release. The staircase will retain its new look until May 11. The Lung League is also accompanying World Asthma Day itself with an information stand at the train station.
Responsible at AstraZeneca:
Maria-Teresa Fernandez; responsible at the Lung League: Ursula Luder. Responsible at Spillmann/Felser/Leo Burnett: Barbara Hutter (text), Matthias Babst (AD), Martin Spillmann (CD), Pam Hügli, Isabelle Meier, Tatjana Meichtry (consulting).