SFLB documents love affair between baked goods and butter

 
 
In the wonderful world of branded products, everyone has their own personal favorites. Cats would buy Whiskas, dogs swear by Chappi and baked goods clearly prefer Floralp butter. At least that's what the new poster campaign by Spillmann/Felser/Leo Burnett wants to suggest. For example, it shows a croissant that doesn't want to let go of Floralp butter. Or a plait of butter gently nestling against a block of butter. Both posters can be seen throughout Switzerland from mid-May:
Peter Ryser (Managing Director BO Butter), Charlotte Hofstetter (Head of Advertising & Media SMP), Daniela Schmutz-Beutler (Project Manager Butter SMP). Responsible at Spillmann/Felser/Leo Burnett: Maren Beck (text), Karin Estermann (AD), Martin Spillmann (CD), Pam Hügli, Tatjana Meichtry, Isabelle Meier (consulting); photographer: David Willen, image processing: Tanja Willen, food stylist: Marc Wyss.