Media Focus and Wemf team up for INKA
Media Focus Switzerland supplements its comprehensive communication analysis (INKA) of the Swiss health insurance market with data from Wemf AG’s MACH Consumer and MACH Values studies on advertising media research.
The integral communication analysis INKA of the Swiss health insurance market examines all controllable areas of communication. For this purpose, the advertising presence in the area of paid media, the search engine presence in the area of paid and owned media, and the media presence in the area of earned media are examined in quantitative and qualitative terms and contextualized with the help of market data.
As an additional add-on, it is now possible to integrate data from the largest consumer media study in Switzerland, "MACH Consumer," as well as from the new "MACH Values" psychography study. With this additional data, health insurers can find out more about their competitors and their policyholders, as well as about health insurer switchers. It also shows whether their own health insurer is visible in the media channels relevant to their target group.
