Yellow provides power at Brugg Cables
With the relaunch of the Brugg Cables brand, Brugg Cables wants to make itself fit for the future. The company is being supported in this by the Yellow agency.
The basis for this task is a strategically structured process that clarifies the company's positioning and sharpens its brand.
Brugg Cables describes itself as an innovative Swiss cable and fittings manufacturer with an extensive range of services in power transmission and distribution.
The company was founded over 120 years ago by Gottlieb Suhner and has developed into a global supplier at the top level. The company has around 400 employees and, in addition to its headquarters in Brugg, operates subsidiaries in six countries and a production facility in China. Since the beginning of 2020, the Swiss company has been part of the Italian energy supplier Terna.
Now that Brugg Kabel is organizationally prepared for the future, brand and communication are to take this step as well. To this end, the management of the Swiss cable manufacturer has joined forces with Yellow. Using the agency's own brand principle, the status quo of the industry is to be analyzed and a differentiating positioning derived from it. On this basis, the brand will be sharpened and communication realigned. The entire renewal process concludes with the relaunch of the brand and its appearance both internally and externally. The first results of the collaboration between Brugg Cables and Yellow will be announced for spring 2022.
Responsible at Brugg Kabel AG: Samuel Ansorge (CEO), Simona Wirth, Irene Stumpo (Marketing & Communications). Responsible agency: Yellow.
