Wishing you more than just "all the best

 
For the Basel-Stadt Department of Health, Health Cr Basel shows that health means more than just wishing well. 
In all industrialized countries, health problems caused by a lack of exercise and an unbalanced diet have become increasingly apparent in recent years. Particularly alarming in this context is the increase in obesity among the adult population: according to the 2005 health report, more than one in four people in the canton of Basel-Stadt were overweight. In total, 45 percent of men and 29 percent of women aged eighteen and over were overweight, with an increased risk of illness such as heart attack or diabetes.
A lot can be done for your own health through exercise and nutrition - "in a simple and fun way", as CD Gabriel Heuberger from the Cr Basel agency is convinced. An awareness-raising campaign entitled "All the best" was designed to convey this in a practical way back in 2007.
Now the much-noticed, broadly effective campaign of the Basel-Stadt Department of Health is being continued in a way that is as striking as it is active: the ever-valid messages on the topics of exercise, nutrition and relaxation are now enriched with targeted activities and references to specific offers and surprising campaigns.
The current "Health!" campaign, once again developed by Cr Basel, is supported by eye-catching F4 posters, small advertisements and cards for free with tips and suggestions on how to take just a few steps to improve your diet, exercise or relax.
Andreas Panzeri