Activemobile: With Rivella to the Paléo Festival

 Rivella has once again commissioned Goldbach Media subsidiary Activemobile Media to realize an SMS competition. Consumers in French-speaking Switzerland will now find an individual lucky number on the Rivella bottle label at many highly frequented points of sale, as detailed in a press release. Consumers can find out whether an instant prize is hidden behind the number via SMS or the Internet. The prizes include festival passes and one-day tickets for the Paléo Festival in Nyon.