Runway West: New communication world for Jemalt
Startbahnwest has redesigned the communications strategy for Wander’s Jemalt 13+13 brand. The visual concept for «Ovomaltine with Vitamins» was completely revamped, and the brand’s identity was given a new look that does not, however, alter the brand’s core essence.
The Zurich agency Startbahnwest has rebuilt the communication world of the Jemalt 13+13 brand for Wander. The image concept of "Ovomaltine with vitamins" was completely revised and the appearance was given a new look, but in such a way that the core of the brand remains the same. The imagery has been designed in such a way that it can be used for different target groups and themes and depending on the time of year, according to the press release. The central visual motifs are families and schoolchildren, who are portrayed in an open, lively and emotional way. The redesign also includes a wide range of promotional materials, from brochures to displays. The work can be seen in specialist media and in pharmacies and drugstores in German- and French-speaking Switzerland. Responsible at Wander:
Christina Kieni Römer (Marketing Manager) and Esther Baumgartner (Product Manager Jemalt). Responsible at Startbahnwest: Zoe Maritz and Yves Burgener (consulting), Rüdiger Flothmann (CD), Christine Manger (AD), Gesine Dittrich (graphics), Natasa Maricic (text), Joely Tafanalo (DTP), Alex Colle (photographer), Frank Wirnsberger (hair and make-up) and Susanne Eckert (styling).
