Tamedia wants to market online offerings itself
The Tamedia media group plans to establish its own sales teams for all online activities in the medium term and to terminate the exclusive contracts it currently has with some marketing agencies. In addition, the media company is introducing a transparent commission policy.
In the medium term, the media group Tamedia wants to set up its own sales teams for all online activities and terminate the existing exclusive contracts with some marketers. In this way, Tamedia wants to create direct contact persons for online activities, according to a press release. However, agencies and intermediaries will not be completely left out: The media company will continue to offer them the conclusion of agency agreements. Tamedia also wants to ensure the transparency in the media business that is currently often invoked: it is introducing a transparent commission policy for all online offerings, whereby the intermediary commissions are to be gradually brought into line with the level of online direct booking compensation within three years. This is intended to create a level playing field for the various online booking channels and a neutral basis for all direct customers, agencies and intermediaries.
In order to meet the demand for cross-media advertising offers, Tamedia will also be using the Helios IQ ad management solution from neutral technology partner Adtech throughout the company from 2009. The aim is to create a platform that is accessible to all partners.
In order to meet the demand for cross-media advertising offers, Tamedia will also be using the Helios IQ ad management solution from neutral technology partner Adtech throughout the company from 2009. The aim is to create a platform that is accessible to all partners.
