Cr Basel brings headrests out of the woodwork
The Cr Basel agency is launching the second phase of its headrest campaign. The campaign uses a simple gesture to convey that headrests provide important protection.
The Cr Basel agency is taking the headrest campaign into its second round. Alongside seat belts and airbags, the headrest in a car is an indispensable part of road safety. However, it is important that it is adjusted to the respective user. Only if the height is adjusted accordingly is the greatest possible protection guaranteed. The Swiss Insurance Association SIA, together with the BfU and the Road Safety Fund, launched a campaign in the fall of 2007 to raise awareness of this issue among drivers. This is now being followed up with three posters in the three national languages. A simple gesture is used to signal that head restraints are an important form of protection.
Responsible at SVV:
Michael Wiesner (Head of Communications), Heinz Roth (Head of Prevention). Responsible at Cr Basel: Gabriel Heuberger (CD), Patrick Frei, Andreas Erfert (text), Philipp Kropf, Sabine Messerli (graphics), Thomas Fux, Monika Vonstein (consulting), Christoph Läser (photography), Snap Film (TV spots).
