BSW Annual General Meeting: Milestones achieved
The BSW General Assembly took place on Wednesday without any surprises—but also without any skeletons in the closet. «All in all, a good year,» President Frank Bodin summarized. For 2008, the board anticipates a «turnaround in fee negotiations» as a response to a «dangerous trend in our era of cutthroat competition.».
The BSW general meeting was held on Wednesday with no surprises and no skeletons in the closet. "A good year in general", BSW President Frank Bodin was able to summarize positively and quickly in his speech. The milestones for 2007 have been achieved. There was satisfaction with the further training provided, for example with negotiation training, but also the profiling of Switzerland as an advertising location, the BSW ranking 2007, more contact with colleagues in Switzerland and a commitment to advertising freedom and fairness. The budget for the Effie was concluded "more positively than expected". There were no resignations from the Board of Directors. It was re-elected in corpore for the next two years with Frank Bodin as President and Peter Felser as Vice President. Urs Beer has made himself available as the future ombudsman for conflicts between BSW members, which are not to be expected. Krieg, Schlupp, Bürge / Springer & Jacoby was accepted into the association as a new agency.
The venue for the 73rd BSW members' meeting was "no coincidence". The Cabaret Voltaire was founded at Spiegelgasse 1 in Zurich in 1916, laying the foundations for Dadaism - "a Swiss creative export hit", as Bodin said with a few witty allusions, without wanting to compare the advertisers with Dadaists.
For 2008, the board sees a further "fight for usage rights and ideas", a "trend reversal in fee negotiations" in response to a "dangerous tendency in our cheap age", where more and more agencies are being judged on price and not on ideas and quality of work. The definition of BSW membership for specialist agencies and agency groups is currently under development. Media remuneration will continue to give rise to discussion.
Thomas Bargetzi, CEO of Publicitas Sales Switzerland, also joined the group for dinner at the Giesserei. "Publicitas will not become a media agency!" he tried to reassure us in a guest speech. But in future, his sales staff should approach potential customers "more actively" and not just wait for the advertisements.
Andreas Panzeri
The venue for the 73rd BSW members' meeting was "no coincidence". The Cabaret Voltaire was founded at Spiegelgasse 1 in Zurich in 1916, laying the foundations for Dadaism - "a Swiss creative export hit", as Bodin said with a few witty allusions, without wanting to compare the advertisers with Dadaists.
For 2008, the board sees a further "fight for usage rights and ideas", a "trend reversal in fee negotiations" in response to a "dangerous tendency in our cheap age", where more and more agencies are being judged on price and not on ideas and quality of work. The definition of BSW membership for specialist agencies and agency groups is currently under development. Media remuneration will continue to give rise to discussion.
Thomas Bargetzi, CEO of Publicitas Sales Switzerland, also joined the group for dinner at the Giesserei. "Publicitas will not become a media agency!" he tried to reassure us in a guest speech. But in future, his sales staff should approach potential customers "more actively" and not just wait for the advertisements.
Andreas Panzeri
