JvM/Limmat serves up for seasonal cuisine campaign

 
The Zurich agency Jung von Matt/Limmat has realized a cross-media campaign for the magazine Saisonküche under the motto "Was gibt's". At the heart of the campaign, according to the agency, is the online quiz: the aim is to find out what you could cook with the ingredients shown in the advertisements. A print campaign and a guerrilla action are also part of the campaign: hundreds of tablecloths were draped on tables throughout Switzerland to make the general public aware "that good taste is always in season".
The press release goes on to say that the public has clearly enjoyed the campaign so far: by the halfway point of the campaign, 26,000 people had already taken part in the online quiz and 7,000 had ordered a sample issue of the magazine.
The next round of the campaign is scheduled to start in the fall.
 
 
 
 
 
Responsible at JvM/Limmat: Alexander Jaggy (Creative Direction), Thomas Ammann (Text), Patrick Beeli (Art Direction), Ariel Zumstein (Graphics), Petra Gayko, Dennis Busch (Consulting), Erasmo Palomba (Art Buying), Armin Zogbaum (Photography).