Steep pass for Swiss milk

 
Food call Lanz and Lovely the cow know what the heroes of tomorrow drink best. 
1 glass of milk, 1 yoghurt and 1 piece of cheese: this is the daily requirement that nutritionists consider ideal for adolescents. For the Swiss Milk Producers SMP, the menu is also the recipe for their new campaign. Every year, the association feeds the Swiss media with refreshing posters and stimulating advertisements. The message for 2008 is crystal clear: grow big, stay strong, and the Ruf Lanz agency was unable to miss the 2008 European Football Championships for this slogan. The Swiss soccer stars of tomorrow are therefore queuing up in front of Lovely. This time, the Swiss milk producers want to use their campaign to appeal to parents and children alike in order to make the nutritional benefits of milk palatable to them. Not only according to the SMP has it been proven: Milk makes the heroes of tomorrow fit and gives them strong bones. Ruf Lanz's topping of the froth: milk is a natural Swiss product.
Once again, the popular dairy cow Lovely is at the center of the latest performance. In her latest prank, eleven bright soccer tots queue up in front of her to milk her. Creative Director Markus Ruf says: "It's quite possible that this is where the football team of 2025 is gathering strength for future great deeds." And because the enthusiasm for football in the year of the Euro does not stop at the female gender, "the girls don't have to be left on the sidelines either", as Danielle Lanz adds. In addition to the motif with the eleven boys, there is also one with eleven girls in football shirts.
Both subjects will be featured in a national F12 poster display and in advertisements in popular magazines from the end of May.
 
Andreas Panzeri