Valencia insures Roger Federer for Nationale Suisse
For the second time, Valencia Kommunikation, based in Zurich and Basel, has put tennis star Roger Federer in the spotlight. The new campaign follows up on last year’s and once again showcases a flawless Federer.
This is the second time that Valencia Kommunikation, based in Zurich and Basel, has put tennis star Roger Federer in the spotlight. According to a statement from the agency, the new campaign follows on from last year's and once again presents a perfect Federer - and if something does go wrong, at least he is perfectly insured. The campaign was realized on 14 February at the Dolder Grand Hotel, which has not yet opened. The scenes for the TV commercial were shot alternately in two identical suites and the ad subjects were photographed.
The campaign was launched on May 11, 2008 and includes TV commercials as well as advertisements and online advertising throughout Switzerland.
Responsible at Nationale Suisse:
Willi Erdin (Head of Marketing), Adrian Lichtin (Marketing). Responsible at Valencia: Michael Gerber (CD), Patricia Heyne (Text/Concept), Tommy Schilling (Senior AD), Nadine Weber (AD), Marianne Weibel, Nicole Metz and Tanja Rhein (Consulting). Photography: Marc Gysin. Film: Wirz & Fraefel Productions AG. Styling Roger Federer: Ruth Bugmann. Set and styling location: Anita Bruehlmann.
