Brilliantly staged

 
Foils Product and packaging design increasingly relies on bright colors and shiny effects. 
Whether depth, gloss, glitter or multi-color effects, BASF's new effect pigment portfolio offers designers a wide range of styling options for coloring packaging materials. Lumina effect pigments are characterized by maximum color purity and gloss for more intense colors. The particle size and smooth surface of Firemist effect pigments enable brilliant glitter effects. The newly developed Firemist Colormotion product range combines these glitter effects with a changing play of colors depending on the viewing angle. Aurora special effect films enable product designers, packaging and label manufacturers to create a variety of visual effects. Aurora special effect films are versatile and can be combined with different substrates such as paper and cardboard. (sf)