Little ones show their true size

 
Labels From exclusive decoration to innovative security concepts: self-adhesive labels are taking on more and more functions, as could be seen at Interpack. Three innovative examples.  
In the label sector, manufacturers are pulling out all the stops. This applies to both product decoration and a wide range of security applications. "For your success!" was the motto of the Pago presentation at Interpack. With innovative product ideas and technological novelties, the system provider for labels and labeling technology showed how fascinating product decoration, creative onpack promotion and practical functionality can arouse emotions and win customers. One innovation was linerless labeling. This involves product decoration with labels without a liner. Tangible effectsPago presented a firework of fascinating possibilities in the decoration sector. Sensational decorative effects were presented which appeal equally to the eye and the sense of touch. These included 3D effects that can be achieved on transparent bottles with translucent liquids. A background motif printed on the inside of the back label forms the backdrop for the brand appearance on the highly transparent front label in the no-label look.
Special effects can also be achieved with it on certain frosted bottles. Selected material combinations can be used to cancel out the matte finish and open a window for a view of the interior reverse motif. Particularly attractive are decorative elements raised in relief with integrated glitter pigments, shimmering surfaces with color tilt effects and high-gloss lacquer accents. The contrast of Pagometallex Top or Brush with mirror-like metallic gloss embossing allows unique brand personalities to be staged.
Hologram structures, strikingly radiant luminous colors and ultra-fine microstructure reliefs that give the product a vibrating surface are also used today in labels. Such self-adhesive labels are making strong inroads in tubes, as they offer considerable advantages in warehousing and logistics because only unprinted tubes are required. Foam, sand or other surface reliefs can also be represented and give the design maximum posterity. www.pago.com
Label with needle protectionThe fact that self-adhesive labels make an important contribution to pharmaceutical safety is also demonstrated by Schreiner MediPharm's Needle-Trap System. The syringe label with integrated needle protection function helps to close one of the biggest safety gaps in everyday clinical practice. According to expert estimates, around 500,000 accidental needlestick injuries occur every year in Germany alone. There is a risk of infection with hepatitis or HIV, for example. Conventional needle protection systems are comparatively expensive and usually only pay off for manufacturers in the case of special pharmaceuticals. Needle-Trap is a cost-effective alternative that helps protect personnel from needlestick injuries. The self-adhesive special label can be dispensed with conventional labeling equipment without process or packaging changes and has a safety mechanism that allows the blood-contaminated syringe needle to be secured after use. www.schreiner-medipharm.de
Authenticity verification onlineAnother highlight in the security sector is the KeySecure seal presented by Schreiner ProSecure. In addition to a forgery-proof hologram strip and other overt and covert security features, it also has a 15-digit numerical key.
With this KeySecure code, the authenticity of a product can be checked online from anywhere in the world. To do so, retailers or end consumers simply enter the individual number combination via the Internet and find out at the click of a mouse whether it is an original product or a counterfeit. Schreiner ProSecure manufactures the labels and also operates the high-security computer center where the number keys are generated and authenticated. www.schreiner-prosecure.de 
Sabine Flaxman