Ruf Lanz chauffeurs Madonna for Energy Zurich
In the new campaign for Energy Zürich, Ruf Lanz puts the stars in the car. Suddenly, Madonna, Kylie Minogue, or Lenny Kravitz are sitting in the back seat—visible in the rearview mirror.
For its long-standing client Energy Zurich, the Zurich agency Ruf Lanz had the stars literally move in with the listeners in the award-winning 2006/07 audience campaign. On typical Zurich doorbell signs, the names of Madonna, Robbie Williams and Gwen Stefani suddenly appeared alongside completely normal names. According to the motto: "Energy Zurich brings the stars to your home".
In the follow-up campaign, the creative agency is now taking the stars to where people like to listen to the radio just as much: in the car. Suddenly Madonna, Kylie Minogue or Lenny Kravitz are sitting in the back seat - recognizable in the rear-view mirror. Thanks to Energy Zurich's good contacts, the stars were happy to give their consent to this advertising campaign, according to a statement from the agency. The "Stars in cars" campaign can be seen on posters and advertisements in the Zurich area from the end of May.
Responsible at Energy Zurich:
Dani Büchi (overall responsibility), Pascal Frei (marketing management). Responsible at Ruf Lanz, Zurich: Danielle Lanz, Markus Ruf (Creative Direction), Marcel Schläfle (Art Direction), Gian Marco Juon (Consulting), Jonathan Heyer (Photography), Stephan Riederer (Image Processing).
In the follow-up campaign, the creative agency is now taking the stars to where people like to listen to the radio just as much: in the car. Suddenly Madonna, Kylie Minogue or Lenny Kravitz are sitting in the back seat - recognizable in the rear-view mirror. Thanks to Energy Zurich's good contacts, the stars were happy to give their consent to this advertising campaign, according to a statement from the agency. The "Stars in cars" campaign can be seen on posters and advertisements in the Zurich area from the end of May.
Responsible at Energy Zurich:
Dani Büchi (overall responsibility), Pascal Frei (marketing management). Responsible at Ruf Lanz, Zurich: Danielle Lanz, Markus Ruf (Creative Direction), Marcel Schläfle (Art Direction), Gian Marco Juon (Consulting), Jonathan Heyer (Photography), Stephan Riederer (Image Processing).
