Audienzz further expands Media Buying Unit and founds Adfact
The digital advertising specialist Audienzz is pooling its expertise in programmatic advertising and launching a new business unit called "Adfact". It focuses on programmatic buying of digital advertising and advises clients on the conception, planning and implementation of data-based digital campaigns.
Adfact focuses on programmatic media buying and supports clients in the development and implementation of customized digital advertising strategies. The newly founded unit is headed by Philip Zeidler, who is responsible for the entire programmatic area at Audienzz.
"We often hear from customers that they want more transparency in media buying. Our programmatic buying offering has been addressing precisely this need for several years. That's why we now want to expand this area significantly. With us, customers get performance-oriented programmatic advertising that is based on data and facts and is 100 percent transparent," explains Zeitdler. The new offering is intended to appeal in particular to small and medium-sized companies for which programmatic advertising is already an important part of their media strategy or will become so in the future.
Adfact's new service goes beyond Audienzz's existing reach, NZZ Group said in a statement. In addition to a connection to the global programmatic advertising network and a curated marketplace with bundled advertising inventory, access to first-party data from Audienzz is also guaranteed. This offers the advantage that programmatic campaigns can be played out in a particularly targeted and effective manner to a large number of different target group segments.
Audienzz was originally founded as the digital marketing company of the NZZ. In recent years, the unit says it has evolved into a comprehensive digital advertising specialist. "The idea of the new Media Buying Unit is to separate buying and marketing within Audienzz more strongly," explains Remo Baumeler, Managing Director of Audienzz. "With Adfact, we are creating the necessary structures to further develop the competencies and resources already available in the form of a separate business unit."
