Brittany new at Gretz Communications
The Gretz Communications agency is now representing Brittany in Switzerland. The dual mandate is aimed at the media and tourism industries and aims to further position the region as one of the most popular vacation destinations for the Swiss.
Gretz Communications PR & Marketing has its first French destination in its portfolio after a successful competitive tender. For France, the Swiss are the third largest tourism market in terms of revenue and the fourth largest in terms of overnight stays. For Brittany, the Swiss are the fifth most important European market.
The destination was an early adopter of sustainable tourism, which is probably one of the reasons why it has become one of the most popular vacation destinations in Europe for the Swiss.
With Brittany as a new client, Gretz Communications continues to expand its tourism portfolio. The agency has distinguished itself in the market for several years with a wide range of loyal clients from Swiss destinations, but also from neighboring regions and long-haul and Mediterranean destinations, and has also been able to win various new clients in the hotel sector.
Through media relations and targeted promotions, Gretz Communications' work will consist of highlighting Brittany's strengths and sensitizing tour operators to include relevant offers in their catalogs.
