Steep pass on the grill

 
Food Publicis announces the line-ups for the European Grill Championships on behalf of Migros. 
 
 
 
 
 
This summer, two extremely important major events are coming together for Migros: the barbecue season and the European Football Championship. And because the kick-off for Euro 08 also coincides with the end of the M'08 campaign for the first official fan championship, Migros' unofficial sponsorship is naturally being extended.
The hot matches on the pitch continue over glowing coals. In keeping with the European Championships, Migros is offering its customers a comprehensive range of barbecue specialties from all over Europe. After all, the playmakers at Mirgos know that football fans are also barbecue fans and vice versa.
The campaign certainly makes you hungry for football and barbecuing at the same time. Migros humorously presents the Italian, Spanish, Greek and, of course, the Swiss selection for M'08 in four advertisements and posters, and even pits these teams against each other in four TV commercials (see below). But as befits barbecue specialties with a logo that has not been officially approved by Uefa for Euro 08 (trademark registered), of course on the barbecue and not on the pitch.
The campaign is accompanied by daily half-price promotions and a promotion with Jörg Stiel: Migros is handing out barbecue aprons in the look of the Swiss national team. Anyone who wears these when they visit the store on the Swiss national team's European Championship match days (be careful not to wear them in the fan mile!!!) will receive a 10 percent discount on their purchases. The campaign was launched on May 18 and will also run on TV around the European Championship matches (registered trademark), in the most important Swiss print media and at the POS in all Migros stores.
 
Andreas Panzeri