Barbecue chef gets the party started

 
Food II Metzgerlehner worldwide partners launches the party year with the Bell Grillchef. 
Barbecuing and football are also the order of the day at Bell. However, the Metzgerlehner worldwide partners agency did not ring in the barbecue season for its client with sausages away from the pitch. Nevertheless, there is a bit of Euro 08 smoke in the air. In the "campaign in three phases", as CD Felix Dammann explains, there is an offensive before, during and after the European Championships. In addition to football, the focus will be on the party theme and thus Bell's barbecue specialties, with the first of a total of three TV commercials and a nationwide advertising campaign accompanying the Bell Barbecue campaign with many below-the-line ideas. As a life-size POS stand, a cardboard barbecue chef invites consumers to a barbecue party in shopping centers and at petrol stations and "hands out" free barbecue brochures with tips and recipes. Consumers can also find lots of information about barbecuing at www.bell.ch.    
 
Andreas Panzeri