Polyconsult publicizes Disney films
The Bern-based advertising agency Polyconsult, in collaboration with Walt Disney Studios Motion Pictures Switzerland, has launched an umbrella promotional campaign for three Hollywood films.
Together with Walt Disney Studios Motion Pictures Switzerland, the Bern-based advertising agency Polyconsult has realized an overarching promotion for three Hollywood films. The aim is to publicize the action flick Hancock, the second part of The Chronicles of Narnia and the animated film Wall-E. All three films will be shown in Swiss cinemas between June and October. According to the press release, the main component of the promotion is a key visual that runs through all measures: special cinema posters, competition flyers, a dedicated website and a one-minute cinema spot produced by Frame-eleven in HD quality. In addition, cinema staff have been provided with over 3,000 matching T-shirts. Additional media partners are 20 Minuten, Cineman.ch and Cinecom.
The multi-stage promotion, in which more than 50 cinema groups with around 300 screens are participating, starts on May 21, 2008 and runs until October.
