Unknown persons cut Volvo out of giant poster in Zurich

 At Zurich's Bellevue, unknown perpetrators scaled a scaffolding and neatly cut an oversized picture of the Volvo C30 and the brand name from a mega poster. The operation was not without danger, as the poster thieves had to work at a height of 40 meters. This may smell like a media-effective campaign by creative advertisers - but that is not what it was, Volvo and the agency responsible for the advertising, Spillmann/Felser/Leo Burnett, emphasize in a press release: The theft was neither staged nor carried out by them. The action is actually more reminiscent of what happened in Berlin, where groups critical of advertising cut out pictures of models from giant posters (for more on this, see
). For the time being, Volvo is responding to the crime with incentives rather than threats of punishment: Georg Redlhammer, Head of Marketing at Volvo Switzerland, has offered a finder's reward for the "stolen car": Anyone with a clue to the stolen poster part will receive a test drive. If the clue actually leads to the thief, the reward is a weekend for two at a 4-star hotel in Switzerland. Volvo is keeping quiet about what the perpetrators can expect.