Yellow bubbles for Pepsi
Pepsi has been part of Feldschlösschen's beverage portfolio since January 2022. With the goal of strengthening the global brand's presence in Switzerland, the Rheinfelden-based company is counting on the support of the agency Yellow.
Based in Rheinfelden, Feldschlösschen supplies 25,000 customers in the catering, retail and beverage trade with a range of more than forty of its own Swiss brand beers and a comprehensive beverage portfolio ranging from mineral water to soft drinks and wine.
Since January 2022, the global brand Pepsi, the second most valuable soft drink brand in the world according to a survey by Brand Finance, has been a new addition. Feldschlösschen brought Yellow on board with the aim of strengthening the brand's presence in Switzerland.
Yellow's remit is to develop measures in the areas of brand awareness, product experience and sales support. The first results of the collaboration between Feldschlösschen and the Basel-based agency for the Pepsi brand will be seen in the coming weeks.
Responsible at Feldschlösschen: Andreas Locher (Director International Premium Brands, Water & Soft Drinks), Claudia Leuenberger (Brand Manager), Stefanie Marxer (Brand Manager), Michael Hirsig, Massimo Galvani (Customer Development). Responsible agency: Yellow.
