KSB/SJ turns DIY enthusiasts into environmentalists for Coop
Following Coop Naturaplan and Coop Naturaline, another of the retailer’s brands is getting a new look: Coop Oecoplan, the sustainable brand from Coop Bau+Hobby.
After Coop Naturaplan and Coop Naturaline, another of the retailer's brands is getting a new look: Coop Oecoplan, the sustainable competence brand of Coop Bau+Hobby, is presenting itself to the public in a refreshed look. The new claim "For everyone who protects the environment at home" is dramatized in four motifs created by the agency Krieg, Schlupp, Bürge / Springer & Jacoby (KSB/SJ). It is intended to convey that consumers can take care of nature with Coop Oecoplan products - with paints without toxic ingredients, refrigerators and freezers of the highest energy efficiency class or with construction timber and wood products with the FSC seal of approval for sustainable forestry.
The four motifs have recently appeared nationally in the entire press and at every POS. According to the agency, further motifs will follow.
Responsible at Coop:
Jürg Peritz (Head of Marketing/Procurement), Roland Todt (Head of Marketing/Advertising Coop Bau+Hobby). Responsible at KSB/SJ: Daniel Krieg (Creative Direction), Beat Egger (Text/Concept), Robin Strebel (Art Direction), Barbara Lagger (Consulting Management), Claudio Lurati (Consulting), Nadia Bachmann (DTP), Photography: Schaub Stierli, Litho: McHighEnd AG.
The four motifs have recently appeared nationally in the entire press and at every POS. According to the agency, further motifs will follow.
Responsible at Coop:
Jürg Peritz (Head of Marketing/Procurement), Roland Todt (Head of Marketing/Advertising Coop Bau+Hobby). Responsible at KSB/SJ: Daniel Krieg (Creative Direction), Beat Egger (Text/Concept), Robin Strebel (Art Direction), Barbara Lagger (Consulting Management), Claudio Lurati (Consulting), Nadia Bachmann (DTP), Photography: Schaub Stierli, Litho: McHighEnd AG.
