Contexta: Better to save on insurance than on the car
Basler Insurance has commissioned Contexta to develop a sales promotion campaign. The campaign is intended to convey that Basler auto insurance is more affordable than people think, while also improving the company’s image.
Basler Versicherungen has commissioned Contexta to develop a sales promotion campaign. It is intended to communicate the fact that Basler car insurance is cheaper than you might think, while at the same time correcting the company's image. At the heart of the campaign is a statement that is as clear as it is appealing: "Don't save on your car. Save on your car insurance." Of course, the aim is always to encourage as many consumers as possible to get a personal quote from their Baloise insurance advisor, with a direct and free response option.
Contexta has spiced up the core message with a pinch of humor. In print, by showing cheap cars instead of dream cars. In the radio spot, by parodying the traffic reports. And finally, in ambient marketing, by adapting the core message to the respective advertising environment and using it without any images at all, for example on petrol taps at major filling stations throughout Switzerland.
Contexta has spiced up the core message with a pinch of humor. In print, by showing cheap cars instead of dream cars. In the radio spot, by parodying the traffic reports. And finally, in ambient marketing, by adapting the core message to the respective advertising environment and using it without any images at all, for example on petrol taps at major filling stations throughout Switzerland.
Responsible at Basler Versicherungen:
Marc Hallauer (Head of Marketing Communications), Beatrice Maetzener (Head of Advertising). Responsible at Contexta, Bern: Moritz Staehelin (Creative Director), Daniel Müller (Text), Frederick Rossman, Florian Brand (AD), Patrick Fawer, Sam Divers (Graphics), Christian-Kumar Meier (Client Service Director), Philipp Tinguely, Michel Sulser (Consulting); Image editing: Patrick Rohner, Zurich; Radio spot production: Dex Music, Basel; Media: MediaPlus AG, Bern.
