Bluespirit has new Hilcona on the map

 In a pitch for the Hilcona campaign for the impulse market, Bluespirit from Zurich came out on top against other agencies. The agency is implementing a catalog of measures in the convenience food and kiosk channel for the relaunch of Hilcona sandwiches. The central themes of BTL's support are the freshness and naturalness of the products. The first work will be seen from July. Hilcona is based in Lichtenstein and produces convenience food products for various customers 365 days a year.