Nanu - nano can be so effective
Noticed: Household cleaning products based on nanotechnology are on the rise—including in Migros’ Twist line. To dramatically highlight their effectiveness—thanks to their unique surface treatment—Exxtra Kommunikation developed a strikingly successful ad.
Technology Household cleaning products based on nanotechnology are on the rise. Also in the Migros Twist range. In order to dramatize the efficient effect of the unique surface finish in advertising, Exxtra Kommunikation developed a strikingly successful ad that clearly shows what happens to "dirt" when it hits nano-treated surfaces: ketch-up literally bounces off. Or to put it another way: dirt and dirty water do not stick to any surface. Nano products therefore have a clear advantage for the consumer: they require less time and cleaning agents - and are also good for the environment. (pan)
