The eco-man himself

 
Environment KSB/SJ has designed a new website for Coop with Oecoplan. This is for everyone who wants to protect the environment at home. 
Following Coop Naturaplan, the sustainable competence brand for Coop supermarkets, and Coop Naturaline, the sustainable competence brand for Coop City, Coop Oecoplan, the sustainable competence brand of Coop Bau + Hobby, is now also launching a new public image. The concept is being communicated with a campaign by Krieg, Schlupp, Bürge/ Springer & Jacoby. Pioneering roleCoop Oecoplan has been around since 1989 and this pioneering and trailblazing role is now being recalled once again in the current campaign. The message: Coop has been thinking "sustainably" for a long time, and this applies to the entire area of the wholesaler.
The new claim "For everyone who protects the environment at home" is dramatized with four motifs for the time being. Anyone who cares about nature can look after it with products from Coop Oecoplan.
The campaign specifically focuses on paints, varnishes and glazes, for example. These are available from Coop without toxic ingredients such as heavy metals or solvents.
Practical tipsAnother ecological tip recommends refrigerators and freezers with the highest energy efficiency class A in terms of energy consumption.
Environmentally friendly living can also be achieved by installing water-saving taps, showers and inserts in the bathroom, kitchen and laundry room. Timber and wood products from Coop are also available with the FSC seal of approval for sustainable forestry.
The four motifs have recently appeared nationally in the entire press and at every POS. Further motifs will follow. More background information about Coop's Oecoplan can also be found at www.coop.ch/oecoplan.
Andreas Panzeri