Publicis creates barbecue anthems for Migros
Soccer fever or not: According to the Zurich-based advertising agency Publicis, barbecuing is and always will be Switzerland’s national sport. This is made clear by the new radio spots the agency created for Migros’ current barbecue promotion.
Football fever or not, the Swiss national sport is and remains barbecuing, according to the Zurich advertising agency Publicis. This is made clear by the new radio commercials that the advertisers have created for Migros' current barbecue campaign. You can hear completely new interpretations of the Swiss, German and French national anthems. The lyrics are about appetizing barbecues and wonderful summer delights, and the spots can be heard from 1 to 30 June on Radio11, the radio station for the European Football Championship.
Spot with Swiss national anthem
Spot with Swiss national anthem
Spot with German national anthem
Spot with French national anthem
Responsible at Migros:
Caesar Keller, Michael Benz (project management M'08). Responsible at Publicis: Ralf Kostgeld (CD), Roy Spring (text/concept), Monika Leu, Charlotte Hottinger (consulting), Derya Derdiyok (art buying), production: Hastings.
