Weber Harbeke: Airport shopping is for everyone
On behalf of the airport operator Unique, Weber Harbeke promotes the benefits of airport shopping in all situations.
Since the last expansion, Airport Shopping at Zurich Airport has brought together over 80 stores, restaurants and services. The airport operator Unique commissioned the advertising agency Weber Harbeke, which had already worked for Zurich Airport and Airport Shopping in the past, to advertise these benefits. The result is a campaign consisting of countless individual motifs designed to meet customers' needs directly. For example, visitors returning home are greeted at baggage reclaim with "Only air in the fridge?". Thanks to the "Early risers and night owls welcome" motif, commuters know that they can also run their errands here early in the morning or late at night. The texts are set against a background of airport pictograms that symbolize the diversity of airport shopping.
The subjects can be seen as posters and advertisements in and around Zurich Airport. The print ads are flanked by radio spots in the airport's catchment area.
Responsible at Unique (Flughafen Zürich AG):
Michael Breuer and Emanuela Dancsecs (Manager Marketing Communication). Responsible at Weber Harbeke, Zurich: Thomas Harbeke, Max Weber (CD), Christian Sidow (text), Jürg Ernst (AD), Michael Kälin, Sibill Zellweger (graphics), Karin Both (consulting).
The subjects can be seen as posters and advertisements in and around Zurich Airport. The print ads are flanked by radio spots in the airport's catchment area.
Responsible at Unique (Flughafen Zürich AG):
Michael Breuer and Emanuela Dancsecs (Manager Marketing Communication). Responsible at Weber Harbeke, Zurich: Thomas Harbeke, Max Weber (CD), Christian Sidow (text), Jürg Ernst (AD), Michael Kälin, Sibill Zellweger (graphics), Karin Both (consulting).
