Hera Zimmermann accompanies launch of SRF Sport on TikTok
SRF Sport has been active on TikTok since the summer. The concept: getting to match point in 15 seconds. Hera Zimmermann’s agency, in collaboration with SRF Sport’s social media team, is responsible for the launch.
Since July 2021, SRF Sport has also been reaching its young target group on TikTok. The agency's assignment included setting up the channel - from brainstorming content to creating and publishing it, as well as community management and livestreaming. Now the assignment has been completed, writes Hera Zimmermann in a statement.
"Telling journalistic content in the shortest possible form is the biggest challenge. In just a few weeks, we achieved over 21,000 followers," says Hera Zimmermann. Some videos were played out within the entire Swiss TikTok community - like the video of Belinda Bencic with 350,000 views.
@srfsport @football.is.life17 reply TGIF! Priceless look of Belinda Bencic! 😂 #ohno #tokyo2020 | SRG - Official Broadcaster of the Olympic Games
The young channel's first livestream event was a highlight: According to the agency, the women's national team's qualifying match generated more than 10,000 viewers and generated comments every second.
Responsible at Hera Zimmermann Consulting: Karin Thommen (co-project leader), Sebastian Dudli (co-project leader).
