Burson-Marsteller: Eleven new branches in the Middle East

 
The PR and communications company Burson-Marsteller is merging with Asda'a, a major PR agency in the Middle East, to form a joint agency network. The business, called Asda'a Burson-Marsteller, will be fully integrated into the Burson-Marsteller EMEA network. The merger came about because BM owner WPP Group bought Asda'a owner The Holding Group. "The merger with Asda'a is a logical consequence of the strategy that Burson-Marsteller has been pursuing for years, namely the expansion of the network into promising and high-growth markets," says Roman Geiser, CEO of Burson-Marsteller Switzerland and Managing Director Affiliates & Acquisitions for Burson-Marsteller EMEA.
Asda'a has branches in all major markets in the Arab world, including Abu Dhabi, Dubai, Riyadh, Cairo, Beirut, Amman, Muscat and Casablanca. The company has 160 employees. According to Roman Geiser, Burson-Marsteller Switzerland now has the opportunity to work for clients from this extremely important region and to support companies from Switzerland that are active in the Middle East.